I basically grew up on the internet, at the young age of thirteen I made a Tumblr blog and instantly gained a ton of attention on there. I went from 100 followers to 10,000 to 70,000+ followers, and then decided it was time to move onto Instagram. After 5+ years on Instagram and 8+ on Tumblr, I would like to think I have racked up some useful tips to help you gain more followers! Most of these tips are aimed at Instagram and Tumblr, but I’m sure they can work for any social media site! Those are just the sites I consider myself to have the most experience in. So, If you want to know how to increase your following just keep reading.
#1. Find your niche
What do you like taking pictures of or blogging about? There are a ton of niches to choose from, but a few examples would be fashion, food, fitness, lifestyle, and travel. I would consider myself a lifestyle blogger because I post a little bit of everything. For example, I have fashion posts like this some skin care flat lays here and a lifestyle shot like this. So find what you enjoy posting about and make that your focus!
#2. Have a good quality camera
No one likes seeing a low quality, dim lit pictures, it just isn’t eye-catching so make sure your area is well lit and high quality! I use my iPhone X for all my photos, so you don’t need a DSLR or anything, iPhone quality is pretty good, and natural sunlight is my favorite way to shoot.
#3. Use filters
Filter are great because if you use the right one you can dramatically make your posts more appealing! Once you find a filter you like make sure to use the same one for all your photos so your feed has a theme going on. For my Instagram, I like a clean, bright and airy look, so I mostly use Lightroom now, but for my old posts, I used VSCO filter A6. Also remember to edit all your photos (temperature, exposure, contrast, etc.) because most likely your pictures are shot in different backgrounds and lighting so the filter will look slightly different on each picture, but with a little editing, you can make them all look identical. (If you guys would like a seperate blog post all about editing pictures and what all those settings mean, let me know!)
#4. Utilize hashtags
This is so important for Instagram and even for Twitter. If you have a business account, you’re able to see how many people have seen your post just through hashtags. My trick for Instagram is to use about ten hashtags, sometimes more sometimes less it just depends on the photo. So the trick to being successful with hashtags is to go through and find hashtags that are relevant to your post. What I do is I choose half my hashtags that are popular, these would include posts that have over 1million posts under that hashtag. Then, I try to include ones with less than 100k, this way my post is more likely to be visible since there’s less content under those hashtags. For Twitter, just 1-3 relevant hashtags are enough since there’s a word count limit and you don’t want your tweet to look too crowded and long.
#5. Have a public account
It might not sound like that makes a huge difference, but people like seeing your content before they choose to follow you. Also, hashtags won’t show up if you’re a private account and you won’t show up on the discovery page either if your account is private.
#6. Attach a face to your social media
Just post some selfies every once in a while! People are more likely to remember you and your content if they recognize you, that’s basically how I gained such a huge following on Tumblr. I also found that when I post pictures of myself on Instagram, I gain a bunch of new followers as well, so give it a try!
#7. Tag all relevant brands
If you post outfit pictures or pictures of any products make sure to tag all the brands shown in the post. That way, your post will show up under that brand’s profile under their tagged pictures which will reach a wider audience and potential new followers. If you’re really lucky and the brand sees your content and likes it, they might even repost and give you credit which will be a huge win for you.
#8. Make genuine friendships and collaborate with others
If you’re an influencer or blogger find people in your niche and interact with them. Don’t do this in an “I’m using you for exposure” sort of way, of course, but if you’re a beauty blogger then find other beauty bloggers to talk to and interact with. You can take it a step further and if both parties are interested you guys can collaborate together by giving each other shoutouts. This is a great way to gain some new followers because chances are their followers will be interested in your content as well if you both are in the same niche.
#9. Host a giveaway
Either by yourself or split the cost with a few other people, so the prize is bigger and more people are likely to enter. I did this about a month ago with a handful of other bloggers and influencers on Instagram and it was a huge success!
#10. Interact with your followers
No one likes bloggers or influencers who don’t talk to the people who support them. Simply like comments, reply to some and try to answer DMs. Also posting polls and interactive activities on Instagram stories is a great way to gain peoples attention. One thing I always used to do on Tumblr back in the day was host question or story hours and my followers really seemed to enjoy that and so did I.
Those are my 10 most important tips on how to gain followers on social media! Thank you so much for reading, I hope you guys enjoyed. Got any of your own tips on how to be successful on social media? Comment them down below!